Mohammed bin Rashid adopts “National Tourism Strategy 2031”
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, yesterday unveiled the National Tourism Strategy 2031, which is among the 50 projects as one of the biggest goals for the coming years, aiming to position the To strengthen the country as the best tourism identity around the world and to consolidate its position as a leading tourist destination built on tourism diversity by capitalizing on the unique features and characteristics of the country’s seven emirates.
His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “Today we approved our National Tourism Strategy until 2031. Today we are among the top 10 tourist destinations in the world and our goal is to accelerate our competitiveness by attracting an additional 100 billion dirhams tourism investment in this important sector and reaching 40 million guests My Hotel in 2031.
His Highness added: “Tourism is an important part of diversifying our national economy and an important contributor to strengthening our global competitiveness. Our airports received 22 million passengers in the first quarter of this year alone, and our goal is for the tourism sector to contribute 450 billion dirhams to our GDP in 2031.”
The National Tourism Strategy, which is being formed in partnership with various federal and local tourism authorities, national airlines and a number of international institutions and international companies, aims to strengthen the unified national tourism identity and support the integrated and established tourism system of the United Arab Emirates, to offer visitors from all over the world a unique experience built on tourism diversity.
The strategy, through collaboration and coordination with a group of strategic partners from the public and private sectors, will deliver on its goals over the coming years, including increasing the tourism sector’s contribution to the national economy’s GDP to 450 billion dirhams at an annual rate of increase of 27 billion dirhams and that Attracting 100 billion dirhams worth of new investment to the country’s tourism sector and attracting 40 million guests to hotel facilities.
The strategy includes the implementation of 25 initiatives and policies to support the development of the tourism sector in the country, based on four main directions: strengthening national tourism identity, developing and diversifying specialized tourism products, building tourism capacity, promoting the entry of local cadres into the tourism sector and increasing Investments in various tourism sectors, including It strengthens the country’s efforts to provide an attractive and safe national tourism environment, pioneering and integrated tourism services, diverse and unique tourist destinations, and advanced infrastructure for the tourism sector.
The strategy aims to help increase the tourism sector’s contribution to the national economy’s GDP in the coming years, strengthen the country’s tourism identity, promote it in tourism markets, and promote tourism investment in travel, aviation and hospitality, creating new investment opportunities and attracting more international companies to the state’s markets, motivating national cadres to enter and participate in various tourism sectors, and developing tourism data and statistics.
Thanks to the leadership’s forward-thinking vision, the UAE has been able to make great strides in the development of the tourism sector as it is an important contributor to the sustainable economic diversification of the national economy for the next fifty years related to travel, aviation and hospitality.
The new strategy ushers in a new phase in the development and sustainable process of Emirati tourism in line with international best practices through the launch of the National Tourism Strategy 2031, helping to consolidate the country’s leading position in global travel and tourism map in the Light of the goals and projects of the 1950s.
The National Tourism Strategy 2031 is being developed through collaboration and coordination between the Department of Economy and various local and federal agencies and institutions involved in the tourism sector, including the Department of Foreign Affairs and International Cooperation, the Federal Agency for Identity and Citizenship, Customs and Port Security, the Central Bank of the United Arab Emirates, the General Civil Aviation Authority, Emirates Airlines and the Organization Global Tourism, a number of international companies and the Federal Center for Competitiveness and Statistics.
The UAE has managed to strengthen its position on the global tourism map and become one of the top global tourist destinations after being ranked in the top 10 in a number of global competitive indicators related to the tourism, travel and hotel sectors in 2021 belonged worldwide to reflect the increasing confidence in the national tourism sector and the leading reputation of the tourism environment in the country, be it at the level of domestic tourism or among international tourists and visitors.
Economy Minister Abdullah bin Touq Al Marri emphasized that the UAE has made great strides in the development of the tourism sector as it makes a significant contribution to the sustainable economic diversification of the national economy for the next fifty years.
He added: “This sector has made qualitative leaps and strong and record-breaking growth rates that have confirmed the country’s leadership in key global competitive indicators in travel, aviation and hospitality.”
He continued: “We will continue to work with our partners from various local and federal agencies and institutions dealing with the tourism sector to implement the goals of the strategy.”
Deputy Head of State:
■ “Tourism is an important part of diversifying our economy… Our goal is for the tourism sector to contribute 450 billion dirhams to our GDP by 2031.”
■ “Today we are among the top 10 travel destinations in the world and our goal is to increase our competitiveness by attracting 100 billion dirhams of additional tourism investment in this important sector and reach 40 million hotel guests in 2031.”
The goals of the strategy up to 2031:
■ Increase the contribution of the tourism sector to the national economy to 450 billion dirhams, with an annual increase rate of 27 billion dirhams.
■ Attract 40 million guests in hotel establishments.
■ Elevate the UAE’s position to become the world’s first as the best tourism identity.
■ 4 main directions of the strategy, including: strengthening national tourism identity, increasing tourism investment, capacity building and developing specialized tourism products.
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