“Golden, gray and blue”… New authentication categories from Twitter

“Golden, gray and blue”… New authentication categories from Twitter

“Golden, gray and blue”… New authentication categories from Twitter

Facebook has been working hard to clean up content on its platforms over the past year after realizing that most posts with high follow-up counts were, as one newspaper describes, “junk”. Wall Street JournalIndication of the presence of abusive or sexual content in the publications.

Facebook says it’s cautiously optimistic about the progress it’s made in improving the quality of content on the platform, according to the newspaper.

And earlier this year, almost all of Facebook’s most engaging content was classified as spam, overly sexual, or generally “unhappy,” as the company categorized it.

Meta, Facebook’s parent company, has long been reluctant to censor what goes on on its platform, relying on its recommendation systems and users to show the best content.

The Wall Street Journal says company executives and researchers were embarrassed that the Widely Viewed Content Report, a quarterly survey of top-reaching posts, was consistently dominated by comedic memes, clickbait, and spam desirable for online stores are, according to documents viewed by The Wall Street Journal and people familiar with the matter.

Facebook founder Mark Zuckerberg

According to these documents and people, Meta feared alienating users and advertisers.

Over several months, members of META’s product, user experience and integrity teams have developed better definitions of low-quality content and agreed on how the company can avoid amplification, the documents and people show.

Facebook’s third-quarter Content Widely Visible report, released Tuesday, shows that only one post in the top 20 meets the criteria for low-quality content.

And for the first time since the report began, none of the first 20 posts violated the platform’s rules.

The list includes a video from Thailand of people being resuscitated by an elephant, a page devoted to good quotes on surviving domestic violence, and a video of a delivery man coaxing a dog into becoming friendly with him.

“We’re cautiously optimistic about the progress we’re making,” said Anna Stepanoff, the site’s content integrity officer.

The newspaper says Facebook’s struggles with this problem underscore the complexities of moderating content on social media, including on Elon Musk-owned Twitter, where he said eliminating spam is one of his top priorities, despite wanting it. The platform is a bastion of freedom of speech.

Facebook’s progress in combating low-quality content marks an optimistic turn for the quarterly report the company began producing in 2021 to counter the narrative that it encourages divisive posts.

As part of its efforts in a new “Content Quality Operations Room,” the company sought to better define what was causing users to find a post inappropriate and focused on finding ways to “fix non-aesthetic attributes, lack of originality ‘low’ to measure integrity and ‘low-calorie’ content, as one official later wrote.

The company also built a separate system specifically for identifying low-quality content in Reels, short videos that recently went viral on Facebook that not only contained rule-breaking content such as hate speech, nudity, and sexual temptation, but also whether the video was a “waste.” contained of time”.

In a general summary of the report released Tuesday, the company said the report reflects better spam detection and efforts to weed out companies “that claim to be in one country when they’re actually in another.”

It remains unclear how far the quality push will go in times of reduced headcount and smaller budgets at Meta, which recently laid off 13% of its employees.


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